As the commander of SEAL Team 3 Task Unit Bruiser, the most highly decorated special operations unit in the Iraq War, Willink led his men with the mantra "discipline equals freedom." That is, by developing and sticking to routines and guidelines, you can free yourself to stick to the mission and not worry about protocol.
He realized when he retired that his leadership philosophy was applicable outside of the military, and today is a bestselling author, host of a hit podcast, head of a growing athletic brand, and is the cofounder of Echelon Front, a leadership consulting firm alongside one of his platoon leaders, Leif Babin.
During his time in the SEAL's he learned some valuable lessons and picked up some good habits.
Till this day he has an intense morning routine that starts at 4.30AM